Do you have a great sports tech startup idea but don’t quite know how to turn it into reality?

We are ready to help!

SportUp is a Flemish (Belgian) sport startup accelerator and community with the mission to help sports tech entrepreneurs go from an idea to a successful and internationally scalable business.

Apply now

What we can do for you

Every year, SportUp selects and supports over 10 sport startups in their progress towards starting a successful business.
Apply now and show our experts what you’ve got.

SportUp can help you throughout the entire business development process:


early-stage startups

mid-stage startups
is the place to be for inspiration, information and networking.
offers support focusing on product-market fit and direct networking, for early-stage startups with an initial business model idea.
is the imec.istart track focusing on sports tech. It offers support and a first investment for startups with a proof of concept and international ambitions.
For the third year in a row, imec.start was ranked the #1 university-linked business accelerator in Europe.

Benchmarked by UBI Global
SportUp is the result of a strong collaboration between Victoris-Ghent University and imec.istart, with the support of Sport Vlaanderen.

Who can benefit

Are you working on scalable digital technology with a practical application in sports (health, performance, media)? Then, SportUp is the place to be.


Bring your research into real life


Build your business and find your first customers

Technology developers

Translate your technology into a business


Find a new well-matched project team

(Small medium) enterprises

Spin-out the innovation as a startup


Co-develop and implement relevant products and services

This project brings together the partners with relevant sport and business experience. By sharing knowledge and by providing a network of possible partners, clients, etc., more startups will be able to change our growing sports sector.

- Philippe Muyters - Flemish minister of sport and innovation

"The imec.istart program was a tipping point for our startup. During one year and thanks to their funding, several workshops and an entrepreneur in residence we were able to grow our sales and turn survival mode into growth mode."

- Octavian Susnea - Fan Arena

"Imec has an exceptional acceleration program. It performs really well on our global benchmark, especially on access to funds and post-incubation performance indicators."

- Dhruv Bhatli - UBI Global

Do you have what it takes?

Are you interested in sports and technology? Do you want to learn what it takes to be an entrepreneur? Are you looking for information, inspiration and networking?

Discover all SportUp Meet events

Are you a tech entrepreneur focusing on innovation in the domain of sport and physical activity (health, performance, media)? Is your idea relevant for Flanders? Is your idea feasible, innovative, scalable and sustainable? Do you have an initial business model idea?

Discover the SportUp Boost program!

Are you in a team of entrepreneurs focusing on sportstech? Does your solution integrate innovative technology? Do you have a working proof of concept?

Discover the SportUp Start program!

Apply now and your name may join our wall of fame.


OnTracx is a Sports- and HealthTech company that works towards injury-free running, while enjoying it. Our solution offers the possibility to track load outside the traditional lab-settings, based on sensor technology.


TrackBox is a generic software solution that automatically extracts physical metrics and event data from your video footage.

Nova Sport

Nova Sport is a social network app, designed to bring people together around sport. Whether it's a business, university or co-working space, Nova Sport will help you build a healthy, active and connected community in the most impactful way.


Are you interested in SportUp?

Get in touch with Kristof

Kristof De Mey, founder and driving force behind SportUp, can help you with all your questions! Fill out our contact form and Kristof will get back to you with all the required information.