Get to know the SportsTech startups of SportUp Boost 2022!

9th Jun 2022

Two creative SportsTech startups entered this years' SportUp Boost. The first edition of 2022 started in March and we have chosen to do a hybrid version of the program. Over the past four months, the startups got access to videos about the main learning topics: problem space, solution space, business model innovation, digital marketing, financial model and the art of pitching. Every two weeks, there was a new video available about a new topic of interest, with matching exercises.

So, the startups were taking an exciting, busy and challenging path here, but they didn't have to do it all alone. They had the great guidance of our innovation managers, Bruno D'Hulster, Nico Delleman and Kristof De Mey. At the end of every 2 weeks, there was a personal coaching moment in order to allow for 1 on 1 conversations. This happened in person or online, depending on the preferences and possibilities of the startup/coach. The key goal for the startup was to evaluate the feasibility of their startup & define the best possible strategic actions for each of the projects.

SportUp Boost is the first step for early-stage sport startups within our program. We support these two new startups on their way to turning their idea and/or prototype into a commercial opportunity. Our support is offered during a period of 3-4 months (but of course we keep contact after that) with essential startup workshops and personal mentoring. The program has to prepare the startups to apply for imec.istart.

So who are the SportsTech startups?

Improov (before 'Hinged')
👉 Improving your sports level, for every team, at every level !
Your team's performance at your fingertips! Screen your team during a few test moments, discover the strengths and weaknesses of the team and compare players. Train purposefully and follow the evolution through the season. Say goodbye to your various spreadsheets or handwritten notes and collect all your test results through the Improov platform. Create clear analyses, store them in a central place and share them with other trainers or players within the club. Improov lets you to collect, analyze and improve sports performances and get instant access to personalized results! 🎉 The first 100 registered clubs will receive early access to the free platform, don't miss it!

Digital Padel Scoring System
👉 A plug & play digital scoreboard for padel.
The scoreboard will have an attractive design including sponsor visibility. A web application will allow the club to communicate with its members through the scoreboard in a user-friendly way. More information will follow soon as this startup grows during SportUp Boost. Contact Jannes De Wulf for more information!

Where can you meet the startups?


At our next SportUp Meet the startups will pitch their ventures for you and they will focus on their lessons learned during SportUp Boost. During this night, you'll also be inspired by new innovations in the sports world, great keynote speakers from Eqipa (Simon Van Gorp & Michael Tandecki) and of course the exciting pitches by our other SportUp entrepreneurs. Not only from our Boost edition but also from our SportUp Start track guided bij imec.istart. Finally, you will also be informed about our experiences during the last 4 years of SportUp, our main lessons learned and what the future will or should bring.

More information about the detailed program and the registration options for SportUp Meet you can find here.

Get the atmosphere of the SportUp Meet by watching the aftermovie of one of our previous events.

Do you have any questions about SportUp? Contact Kristof De Mey!

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