5 new startups in SportUp Boost 2021!

8th Apr 2021

SportUp Boost has kicked off again (for the 5th time) with an awesome group of creative entrepreneurs. This time, 5 startups were selected who are ready to tackle a variety of sports issues. Our goal? Help them evaluate the feasibility of their startup & defining the best possible strategic actions for each of the projects.

In that sense, SportUp Boost is the first step for these early-stage sport startups. We support these 5 new startups on their way to turning their idea and/or prototype into a commercial opportunity. Our support is offered during a period of 3 months (March-April-May) with essential startup workshops and personal mentoring. The program will prepare the startups to apply for imec.istart.

Here you can read all about them!

MYMO
A great experience at a running or cycling event deserves better footage! That's why MYMO delivers a personal aftermovie for you, including cool action shots. They film and recognize every athlete through a freeze frame and add all fragments together into a great aftermovie!
👉 Wannes Van Giel and Jordy van Kammen
👉 Watch the promo video or visit their website: www.mymo.be

STRAIGHT UP
This team made a shirt with a wearable sensor that can captivate your back posture. After collecting the data you get real-time feedback through an app to know how you can improve your posture and prevent neck, shoulder and back pain. The revolution against back pain!
👉 Liesbeth Van Hauwermeiren, Tomas Vercautter and Quinten Van den Brande
👉 Visit their website: www.straight-up.be

OBVIO-TRAX
This system provides safety for divers & the dive managers on the boat. Each diver has a terminal with GPS and a digital radio, together with the red buoy. He/she can send specific requests from underwater (low on gas, tired, sick...) while the dive manager can see the location of the diver at all times and receives these messages, so they can offer help if needed!
👉 Jean-Francois Lienart, Daniel Gelbgras, Henri DHollander

LOWER IMPACT RUNNER
Running is popular but many distance runners develop overuse injuries. Running retraining may help in the reduction and management of several of those injuries. This startup project, together with a large research team at Ghent University, developed a wearable tool that provides music-based feedback on a runner’s impact shock. If there is noise on top of the music, then you are running at too high of an impact and you need to adjust your running style so the noise disappears. Tuning the radio while running!
👉 Rud Derie and Joeri Gerlo

BUDDYBOX
BuddyBox is a motivational tool, that combines a physical storage device with a habit tracker app. Users can store rewards/temptations and use the app to unlock the box through accomplishing their pre-defined goals in a gamified way. Get surprised by staying motivated to move or exercise more.
👉 Alexander Both and Joshua Coble
👉 Visit their website: www.buddysbox.eu

Don't hesitate to get in touch with the startups if you're interested in their idea or product!

Any questions about the SportUp Boost program? Contact Kristof De Mey!