Ready for take off in SportUp Start?!!

14th Jul 2021

SportUp Start is our imec.istart service offering for startups with extra sport specific support on topic of what has been benchmarked as one of the best accelerator programs in Europe and beyond, as imec.istart is the leading accelerator for tech startups. It offers support for mid-stage startups that already have a proof-of-concept product and have international ambitions.

For those who don't yet know, a bullet point list of the key benefits of this program:

During each of the 3 imec.istart calls/year, some sport startups apply for the program. We're happy to announce that from the two last calls, MyPitch and Straight Up were selected!


As a soccer player, you want to score. Not just on the field, but also with your teammates and friends. The MyPitch app gives you insight into your performance. The app let the stats speak for themselves so you can improve game after game.

Connect with Jim or Klaas on LinkedIn or email one of their team mates Diëgo, Arne, Thomas or Remi for more information about MyPitch!

Straight Up - Getting rid of back pain, FOR GOOD!

Remember this team? They participated in our SportUp Boost program first, and now we welcome them in our imec.istart / SportUp Start adventure as well! The Boost program for early-stage startups prepared them to take the big step to imec.istart, and they succeeded! Straight Up shifted to another audience in the pre-acceleration program, and they will therefore be part of the Health vertical of the program.

Simply stated, their goal is to make back pain dissapear. Straight Up offers an intelligent wearable that monitors your back during daily activities. This allows you to develop deeper insights on when and where exactly things go south. Giving real-time, personalized feedback, Straight Up will offer quick pain relief, as well as tackle those bad habits for good.

Connect with Liesbeth, Tomas or Quinten on LinkedIn or send them an email for more information!

Any questions about the SportUp Start program? Contact Kristof De Mey!

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